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In post-World War II America, eating more red meat seemed like a great way to keep yourself “in trim,” at least according to these two ads, from 1956 and 1946. Like other food fads, this campaign was orchestrated by the American Meat Institute, a lobbying group that is still working to improve public and political opinion toward its products. Maybe that’s why almost nobody in America knows that nutritionists generally recommend only 2-3 servings of red meat per week. And don’t get the experts started on sodium nitrite in processed meat.

We now know that eating too much meat increases the risk of heart disease and cancer. Yet industry trade groups are still creating food trends to spur sales or combat negative public stereotypes: Think of modern wonder-foods like agave nectar or chia seeds that seemed to appear from the heavens, as well as the bitterly argued corn syrup campaign.

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